While I still do copywriting of a fashion, for my current employer, I have closed my resume and copywriting services for the public, for the moment. I have been presented the opportunity to work on a new facet of American Corporate Culture.
This new growing part of the business, whether corporate, sole-proprietor, or any other type in between the two, is sustainability. This is certainly not a new term or concept, but it has evolved into a more multi-level business paradigm and imperative.
Sustainability’s base connotation, in this blog series, describes morphing from consumerism and cradle-to-grave waste of non-renewable resources, to a systematic process of reclamation, reuse, and recycling. Business people have begun embracing the concept, each with their own particular spin and self-interest based interpretation.
At the outset, let me state for the record that I am not the foremost expert on sustainability, but I do have expertise and thoughts on the subject, and have lived more or less sustainably for a large part of my life. As someone who deals with sustainability each day and sees the difference in ideas and concepts associated with it, I need an outlet for my thoughts and ideas concerning the subject. That is the purpose behind this blog. It is a venue for thoughtful expression of my take on the subject of sustainability.
First, to understand sustainability, it is necessary to define what the term does not include. Sustainability is not just recycling, reusing, and conserving resources, only when it feels good, or is convenient. Sustainability is not a thing, or some abstract philosophical concept.
Sustainability is life, active and vibrant, emanating from all living things and beings, when they follow nature’s design and rules. Under this system, only catastrophic natural events like volcanoes, asteroids striking the earth, or other large scale destructive events, whether regional or global, or perhaps natural evolutionary processes, can disrupt the rhythm and continuance of life.
However, throw destructive human behavior, unbridled human materialism, and consumerism into the process, and the whole system suddenly is no longer able to sustain itself. While the process may take decades to play itself out, and starts slowly, it degenerates into an exponentially growing avalanche of species extinction, deforestation, lost non-renewable resources, possible global warming, and a planet covered with landfills. Base the global economy on an expanding base of consumerism, and the process degenerates explosively.
Over the coming weeks I have several thoughts to put forward for consideration, concerning sustainability. Please add your comments, and topics that you may want to discuss in more detail.
© 2009, By David Posival. All rights reserved. If you wish to reprint this article on your web-site, please contact me for permission and conditions by email: david@postoakenterprises.com
